Business coaching
The business partner you don't give up equity for.
Every owner wants someone in their corner: a partner who knows the business, pushes back, and carries the big calls with you. Most people give away a share of the business to get one. This is that person on a standing session, quarterly or monthly, someone who runs businesses himself and has read the actual numbers of hundreds of others.
1 in 2
Roughly half of entrepreneurs report loneliness in the role. The AIHW found two in five Australians feeling lonely at least some of the time in 2025.
The actual problem
It is not that you lack advice. It is that you lack a second opinion.
Owners are not short of people telling them things. What they are short of is one person who knows the business well enough to disagree usefully, and who has no stake in the answer. Your accountant sees the year after it happened. Your bank sees an application. Your staff see a boss who is supposed to know.
So most decisions get made alone, on instinct, and the good ones and the bad ones feel exactly the same at the time. A business partner would fix that, but a partner costs equity, forever. This is the partner's pushback and the person in your corner, for a fee instead of a share of your business.
How it works
What the engagement actually looks like.
The standing session.
An hour in the diary, so it happens whether or not there is a crisis. You bring what is on your mind. We look at what the numbers say about it, and you leave having decided something rather than having discussed it.
The line between sessions.
Most of the value is not in the meeting. It is in the twenty-minute call on a Tuesday, before you sign the lease or make the offer or agree the discount. On the monthly tier those calls are included and they are not counted.
Your numbers, kept current.
We work from your actual figures, not from a framework. Over a few months that builds into something most owners have never had: someone outside the business who genuinely knows how it is going.
What you get out of it
What a partner in your corner actually changes.
Not a framework and a feeling. Six things owners point to, usually inside the first quarter, and your equity stays exactly where it is.
Pricing you can defend
Your prices tested against your own margin, not your nerve. Most owners find money here in the first quarter.
A cash cycle you understand
Why a profitable month can still be a frightening one, mapped on your figures, so the frightening months stop being surprises.
Decisions made faster
The call you have been circling for weeks gets made in an hour, because someone with no stake in the answer pushed back on it properly.
Someone to call before you sign
The lease, the offer, the discount, the hire. Twenty minutes before you commit, instead of a post-mortem after.
Fewer expensive mistakes
Someone who has read hundreds of P&Ls has watched most bad ideas play out before. You get told which one yours resembles, early.
A business that runs on numbers
Month by month you learn to read your own figures the way a credit team would, which pays off every time you borrow, grow or sell.
Why this is different
Advice is worth more from someone who has paid for the lesson.
Nick runs three businesses of his own. He has made payroll in a bad month, priced work wrong and had to fix it, and carried the decisions nobody else could make. Alongside that, eight years in commercial and acquisition finance, a Commercial Broker of the Year finalist, reading the actual profit and loss of hundreds of other Australian businesses and watching which ones came good.
Running your own businesses teaches you what the decisions feel like from the inside. Reading hundreds of other people's accounts teaches you which decisions tend to work out, because you watched what happened next. Nothing identifiable from any client file is ever discussed; what carries across is the pattern, not the client.

3
Businesses Nick runs himself
8+ yrs
In commercial and acquisition finance
100s
Of real P&Ls read, and watched play out
Is it for you?
Places are capped, so this is worth being honest about.
This is one person's time. It suits some owners very well and others not at all.
It fits if
- You make the big calls alone, and you would rather not
- The business is trading, and the next decision is about more than survival
- You want pushback from someone with no stake in the answer
- You will bring the real numbers, not the story
It does not if
- You want someone to run your finance function: that is a vCFO, not this
- You want a framework, a workbook and homework
- You want advice on your personal money, super or investments: we are not licensed for it and will not go there
- You want to be agreed with
What we work on
- Where the margin actually is, and where it is quietly leaking
- Pricing, and whether yours is costing you customers or costing you profit
- The cash cycle: why a profitable month can still be a frightening one
- Debt, what it is doing to you, and what the numbers support next
- Hiring, and whether the role pays for itself
- The decision you keep putting off because there is nobody to test it on
What we never touch
- Anything about your personal money: super, investments, insurance, wealth
- Tax advice, BAS agent services and bookkeeping
- Management reporting and financial statement preparation
- Arranging credit, or recommending any particular facility
- Legal advice, employment law and contracts
The first line matters most. This is coaching on the business you run, never on your personal money. We are not licensed to advise on superannuation, investments or insurance and we will not stray into it. Those questions go to a licensed adviser and we will say so plainly.
Two different things
This, or The Owner's Desk?
Both are ongoing and both are about your numbers, so it is worth being clear about the difference. Plenty of owners only ever need the other one.
| The Owner's Desk | The Sounding Board | |
|---|---|---|
| What it works on | The business's numbers | The person running the business |
| What you get | A workbook and a written read | A conversation and a decision |
| When you want it | A capital decision is coming up | Ongoing, whether or not anything is happening |
| The question it answers | Can the business carry this? | Should I be doing this at all? |
| Fee | From $850 a quarter | From $1,250 a quarter |
What it works on
- The Owner's Desk
- The business's numbers
- The Sounding Board
- The person running the business
What you get
- The Owner's Desk
- A workbook and a written read
- The Sounding Board
- A conversation and a decision
When you want it
- The Owner's Desk
- A capital decision is coming up
- The Sounding Board
- Ongoing, whether or not anything is happening
The question it answers
- The Owner's Desk
- Can the business carry this?
- The Sounding Board
- Should I be doing this at all?
Fee
- The Owner's Desk
- From $850 a quarter
- The Sounding Board
- From $1,250 a quarter
Two ways in
Start quarterly, and move to monthly when the decisions start moving faster than the quarters do. Same person, same rules, same cap on places.
The Sounding Board Quarterly
The stepping stone. One standing session a quarter, with an email line between sessions.
$1,250
a quarter, $5,000 a year
Book a callThe Sounding Board
One standing session a month, plus the open line between sessions. Calls are not metered.
$2,450
a month, $29,400 a year
Book a callA conversation first, on either tier. If it is not the right fit we will say so. Fees are shown excluding GST, with the GST-inclusive figure beside them. GST applies at 10%.
The terms
- No lock-in. Cancel with 30 days' notice, on either tier.
- Monthly: one standing session a month, plus the open line between sessions. Calls are not metered.
- Quarterly: one standing session a quarter, plus an email line between sessions.
- Move between tiers whenever the pace of your decisions changes.
- Fixed-fee work ordered alongside it is quoted separately and in writing, as always.
- Places are limited. This is one person's time, and it is capped so the clients who have it get it.
Australian business coaching commonly runs between $2,500 and $5,000 a month. The full engagement sits at the bottom of that range, and the quarterly tier well under it. The difference is that the person on the other end has read the accounts of hundreds of businesses rather than the books about them.
Want a straight read on your deal?
Book a free call with Nick. Bring the numbers you have, and we will tell you the right service level and the fixed fee. No obligation.
Common questions
Quarterly is the stepping stone: one standing session a quarter and an email line between them, for owners who want the outside voice without a monthly commitment. Monthly is the full engagement: a session every month and the open line, calls not metered, for owners whose decisions come faster than the quarters do. Start quarterly and move up whenever the pace changes; there is no lock-in on either.
The Owner's Desk works on the business's numbers and hands you a workbook and a written read, on a set cadence, usually because a capital decision is coming up. The Sounding Board works on the person running the business. It is a standing conversation about whatever is actually in front of you this month, and it exists whether or not anything is happening. Plenty of owners only ever need the first one. If your problem is that you have nobody to think out loud with, that is this.
No, and it never touches your personal money. We do not advise on superannuation, investments, insurance or personal wealth, and we are not licensed to. What we talk about is your business: its margin, its pricing, its cash cycle, its debt and the decisions in front of it. Anything to do with your own finances goes to a licensed adviser, and we will say so.
No. We do not prepare management reports, accounts or financial statements, we do not do tax, BAS or bookkeeping, and we never will. A business coach and an accountant are not the same job and never have been. In practice these conversations generate work for your accountant rather than taking it, because an owner who is actually thinking about their numbers asks their accountant better questions.
You bring what is on your mind and we look at the numbers behind it together. Some months that is a decision, a hire, a price rise, a supplier, a site. Some months it is that something feels off and you cannot say what. The work is finding the answer in your own figures, which is usually where it is. There is no framework and no workbook to fill in.
The line is open, and the calls are not metered. Most of the value is not in the standing session, it is in the twenty-minute call before you commit to something. If you are calling constantly we will tell you honestly that something else fits better.
Two reasons, and the combination is the point. Nicholas runs three businesses of his own, so he has made payroll in a bad month and carried decisions nobody else could make. And arranging finance means reading a business's actual profit and loss, bank statements and lodgements, then watching what happened next. Do that for eight years across hundreds of businesses and you learn which decisions tend to work out, which is not something a framework can teach you. Advice is worth more from someone who has paid for the lesson.
Businesses in real distress, which need an insolvency practitioner rather than a coach. Anyone wanting help with their personal finances. And anyone looking for someone to agree with them, because that is not what this is. If you are in one of those situations we will tell you on the first call rather than take the engagement.
No. Thirty days' notice, no minimum term. Places are capped because this is one person's time, so if it is not useful we would rather you stopped and the place went to someone it helps.
The Sounding Board is commercial coaching on a business you own and run. It is not financial product advice, tax advice or legal advice, and it does not extend to personal finances, superannuation, investments or insurance. It is not credit advice either, and arranging a facility is separate work on a separate fee. Nothing discussed from any other client engagement is ever identifiable.
